"The tropical resort décor (palms painted on the walls, pink and green hues, rosily glowing light) recalls velvet-rope spots like Paul’s Baby Grand in TriBeCa and London’s Chiltern Firehouse.”

“The Happiest Hour Burger Is the Love Child of Shake Shack and In-N-Out...So what we find at The Happiest Hour is a burger with true East Coast/West Coast synergy. 

"12 hottest new burgers in NYC:: The Happiest Burger & The Classic" 

"While the Happiest Hour tends to be “high-volume and boisterous,” Mr. Neidich plans to open a quieter, more sophisticated counterpart called Slowly Shirley just downstairs."

"This whimsical new cocktail bar and restaurant fulfilled Neidich’s original vision: A great bar where people could forget about their day over a great drink”

“At the Happiest Hour, amid palm-tree wallpaper and a flamboyance of flamingo tchotchkes, you can still guzzle Mai Tais and hear jokes about Don Draper on vacation. The bar is a sort of baby Bungalow 8, or, as one patron described it, a place for 'young people skewing old and old people skewing young'”

“At the vintage-resort-inspired Happiest Hour, there’s so much freedom, guests decide which spirit they’d like their drinks to showcase”

"Where to Drink 2015...Sugar Shack at The Happiest Hour"

“The Happiest Hour...looks back to the midcentury resorts of California and Florida....(and) lends a distinctive flair to New York’s Greenwich Village neighborhood"

" Absolutely a cocktail bar first, restaurant second, The Happiest Hour is one of those rare hybrid bars that’s a one stop shop"

"Bars to Drink Like Your Favorite 'Mad Men’ Character: Roger Sterling: Gibson Martini at The Happiest Hour"

"We’ve found our new favorite cocktail, the Link Ray, at barkeep Jim Kearns’ latest boite, The Happiest Hour in Manhattan’s West Village.”