"The tropical resort décor (palms painted on the walls, pink and green hues, rosily glowing light) recalls velvet-rope spots like Paul’s Baby Grand in TriBeCa and London’s Chiltern Firehouse.”
“The Happiest Hour Burger Is the Love Child of Shake Shack and In-N-Out...So what we find at The Happiest Hour is a burger with true East Coast/West Coast synergy.
"While the Happiest Hour tends to be “high-volume and boisterous,” Mr. Neidich plans to open a quieter, more sophisticated counterpart called Slowly Shirley just downstairs."
"This whimsical new cocktail bar and restaurant fulfilled Neidich’s original vision: A great bar where people could forget about their day over a great drink”
“At the Happiest Hour, amid palm-tree wallpaper and a flamboyance of flamingo tchotchkes, you can still guzzle Mai Tais and hear jokes about Don Draper on vacation. The bar is a sort of baby Bungalow 8, or, as one patron described it, a place for 'young people skewing old and old people skewing young'”
“At the vintage-resort-inspired Happiest Hour, there’s so much freedom, guests decide which spirit they’d like their drinks to showcase”
“The Happiest Hour...looks back to the midcentury resorts of California and Florida....(and) lends a distinctive flair to New York’s Greenwich Village neighborhood"
" Absolutely a cocktail bar first, restaurant second, The Happiest Hour is one of those rare hybrid bars that’s a one stop shop"
"Bars to Drink Like Your Favorite 'Mad Men’ Character: Roger Sterling: Gibson Martini at The Happiest Hour"
"We’ve found our new favorite cocktail, the Link Ray, at barkeep Jim Kearns’ latest boite, The Happiest Hour in Manhattan’s West Village.”